March 2006

Durable Media vs. Online Media



CDs and DVDs Improve Performance Of Your Programs

When content needs to be delivered to a mass audience, two popular methods of delivery are optical discs and on-line access. Sometimes the choice is a tough one. There are often advantages to using durable media. Here are some of them. 

1)  CDs and DVDs can provide high quality audio and video content.
2)  There are no bandwidth issues associated with content delivery on discs.
3)  Discs allow the inclusion of attractive promotional information on the packaging.
4)  There is a high perceived value to optical discs.
5)  CDs and DVDs have a long shelf life.
6)  CDs and DVDs are tangible items that are less likely to be discarded.
7)  Information delivered on a disc can be more readily available than an on-line search.
8)  Technology is available to track who views your CD or DVD.


AOL and Comcast

Both AOL and Comcast aggressively use CDs in their direct mail campaigns.  For years, AOL has used CDs to drive people to their website to sign up for their service.  Comcast uses CD mailings to help build their Hispanic customer base.  Companies of all sizes, including pharmaceutical firms, printers, production companies, advertising agencies, schools, associations, the government, and many others all use CDs and DVDs to deliver rich content. To find out how Action Duplication can help deliver your company's information, visit our website at www.actionduplication.com.


Refer Us to a Friend

There is no greater compliment than a referral. If you love what we have done for you, why not share us with a friend? If your referral results in an order, we'll send you a special thank you. Complete a referral form online by clicking here for more information. Thanks!


Don't read someone else's copy of our newsletter. Receive your own copy in your inbox or subscribe to our RSS feed to keep up with the latest Action Duplication news.